The Science of Giving

There is nothing more rewarding then being able to put your skills toward helping a charity. Produced for Life Vest Inside, The Science of Giving is an animated explainer video that scientifically proves to the world why it is good to give!

Inspired by 'Designed by Apple', completing this project was lots of fun, but it didn't come without its share of challenges. Telling a story with a series of dots takes much imagination and creativity. On the technical side, a lot of thought went into how to animate the various scenes to make the video feel natural and consistent.

Times Square Takeover!!!

Today's Dance for Kindness!, an initiative of Life Vest Inside was a huge success happening in tons of cities around the world, but no other city was BIGGER than the BIG APPLE, the hometown of the founding organization. Kindness took to Times Square in a HUGE way. The amazing people at American Eagle donated their 15,000 sq. ft. of prime LED screen real-estate rising 193 ft. to the cause for 11-minutes, and I was given the DREAM opportunity to fill this magnificent beast with content!

12 individual screens ranging from 400 sq. ft. to 3000 sq. ft, and only 30 hours to put it all together! CHALLENGE ACCEPTED!

Sacrificing a night of sleep of most of my sanity, I got to work, and the results were phenomenal. Just have a look at the image below and read these testimonials.

I kid you not, the people walking through Times Square saw the screen and stopped in their tracks. It was mesmerizing! Even the dancers forgot to take their FREEZE positions for the FREEZEMOB because they were so captivated by the screens.

Orly Wahba - Founder, Life Vest Inside

Ari, it was AMAZING!!!!!! Thank you SO MUCH. The screens made this epic, THANK YOU!!!

Tory Dube - lovelythankyou.com

What a privilege it was to be able to work on a project like this and to work with the inspiring people from Life Vest Inside. And of course, check out the Imagination Creations branding, spanning a total of 80 ft. on Broadway and 46th street!

More pics and video to come!

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Imagination Creations Promo!

Check out the brand new promotional trailer for Imagination Creations!This concept had been brewing in my imagination even since releasing my After Effects Handwriting Tutorial back in January. This concept had been brewing in my imagination even since releasing my After Effects Handwriting Tutorial back in January.

After a great brainstorming session with my wife over Chinese food, our plan was set!

[youtube]http://www.youtube.com/watch?v=WfC2jXKrFtc[/youtube] We booked our actors for the very next day, and then the work begun! Cutting stencils, colouring, arranging and filming. Post-production was the real challenge for this project. Getting a 4-year old to blow 20 paper letters off a table and out the window is no easy task. Enter After-Effects, Mocha and a lot of patience.

By motion tracking the camera movement from an empty table to the window, I was able to digitally insert all the letters onto the table and have them be blown away out of the window and into the forest!

     

I hope you all enjoy the video! It was a blast to create! Special thanks to Noa and Maya Reinblatt for being great actors and models! [nggallery id=15]

Kindness!

The founder of Life Vest Inside, a non-profit dedicated to spreading kindness around the globe, came across my work online and we have been working together for the last few months on a few small projects.The founder of Life Vest Inside, a non-profit dedicated to spreading kindness around the globe, came across my work online and we have been working together for the last few months on a few small projects. Most recently, Life Vest Inside hired me to create a promo for their worldwide flashmob, 'A Dance for Kindness' happening on November 18th, 2012, in tons of cities around the world on the same day!

Have a look at the video and join the kindness revolution! [youtube]https://www.youtube.com/watch?v=d_eecilnd60[/youtube]

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Most recently, Life Vest Inside hired me to create a promo for their worldwide flashmob, 'A Dance for Kindness' happening on November 18th, 2012, in tons of cities around the world on the same day!

Have a look at the video and join the kindness revolution! [youtube]http://www.youtube.com/watch?v=d_eecilnd60&feature=youtu.be[/youtube]

[nggallery id=13 columns="2"]

Granny's Birthday Club

I was approached by the good folks at GIV3 to create a 2 minute video showcasing the story of 'Granny's Birthday Club'. We met and discussed the many possible approaches we could take to creating a video like this, and agreed upon a style that we all thought was best suited to the message of GIV3. [nggallery id=9 columns="1"]

Despite the simplistic visual style of this video, the process in which it was created was anything but simplistic. It required many steps of drawing, printing, tracing, scanning, compositing, tweaking, and that is before all the editing even begun! Enjoy the video and have a look at some production stills below.

This video was a lot of fun to work on, and I am always glad to be able to collaborate on projects for a good cause. Check out the video, and 'Like' or 'Share' it below!

[youtube]http://www.youtube.com/watch?v=OLR3I4YPc20[/youtube]

For an informative tutorial of how some of this video was created, have a look at my After Effects Handwriting Tutorial!

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